Blog

What Are AI Overviews & How Do They Affect SEO?   What are AI overviews? AI overviews are compilations or thorough manuals that provide a general understanding of artificial intelligence (AI). These overviews typically cover the following topics: 1. Definition and scope: Basis definitions of artificial intelligence. Various branches and forms of artificial intelligence exist (including artificial superintelligence, general artificial intelligence, and restricted artificial intelligence).   2. Origin and Development: History There have been significant milestones in the...
Read More

What is an SEO audit? An SEO audit looks at a website's success in terms of how well it works and how visible it is in search engines. Finding ways to improve a website's search engine results, get more organic traffic, and improve the user experience is the primary goal of an SEO audit.                                                  What tools do you need to check your SEO? You can use...
Read More

For many years, Google has dominated search. However, Microsoft Bing has experienced a sharp increase in user base when the company combined AI capabilities with OpenAI's ChatGPT. So, which search engine is superior in terms of SEO and user experience, Google or Bing? And how do they differ from one another? A Short History of Bing and Google Google The search engine from Google has a fascinating backstory. It all began in 1996 when Stanford Ph.D. students Larry Page and Sergey Brin started developing a search engine named The first...
Read More

What Is a Keyword Strategy?   In SEO, a keyword strategy is a list of keywords important to your content or business and how to make them work better. It's like picking the words you want people to find when they search for information about your website.     To do this, you need to think of words or sentences that people might use to find content like yours. You can carefully use these keywords in your website's content, meta tags, and other parts once you've found them. This helps...
Read More

What Is Organic CTR?   When we say "organic," we're talking about the number of clicks to views on organic search results. CTR stands for "Click-Through Rate." To put it more simply, it's a way to see how many people click on your search result when they see it in a list, even if you haven't paid to promote it. It's a useful way to figure out how well your website or material is naturally getting people to click on it.       For example, if there are 1000...
Read More